European Project Semester at ISEP - EPS@ISEP

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marketin [2011/05/20 13:41] – [Marketing Mix] fatimalealmarketin [2011/05/30 16:04] (current) – [Situational analysis (Market analysis)] fatimaleal
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 ==== Introduction ==== ==== Introduction ====
  
--introduce new product, who is the backer, set targets to be achieved in the 3 next year,what markets do we serve? In  general terms, what are the main benefits we offer our customers? What does this product want to be known for? +Under the draft European Project Semester (EPS) at Instituto Superior de Engenharia do Porto that began in March of 2011 was proposed to develop a humidifier whose Isep is the financier has been developed by students from four different countries, Portugal, Poland, Spain and Hungary.  
 +This marketing plan was developed with the purpose of market research, who would be the maincustomers,short-term goals and developing strategies that would help the product succeed in the market. 
 +This marketing plan includes a first analysis of the market. This part is the explicit description of the product and the main competitor. 
 +Then will state one of the most important parts of this plan marketing strategy and objectives, tactical marketing programs. 
 +In the last part of the marketing mix that studies the politics of the four p's. 
 +The lack of moisture in certain situations is very harmful to industrial equipment such as data centers but also for health. The thinking in these situations our product will be easily adapted to customer needs.
 ==== Situational analysis (Market analysis) ==== ==== Situational analysis (Market analysis) ====
  
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 **Humidifier**  **Humidifier** 
  
-A humidifier is a appliance that increases humidity. There are many kinds of humidifiers. In our case the product is a humidifier made ​​exclusively for data centers with areas in a range of 80m3 with 2 days being controlled through a web interface. However, depending on the application we will adapt the product with the desired control with or without a graphic interface(GUI).This product was developed with engineering methods.+A humidifier is a appliance that increases humidity. There are many kinds of humidifiers. In our case the product is a humidifier made ​​exclusively for data centers with areas in a range of 80m2 with 2 days being controlled through a web interface. However, depending on the application we will adapt the product with the desired control with or without a graphic interface(GUI).This product was developed with engineering methods.
        
 === Current Target Market === === Current Target Market ===
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 In little applications the client buy the humidifier in any place without difficulty. In others applications, in applications with bigger dimension the buyer can’t check the prices easily. The client have to call to company and make an appointment. We can reach more people if we make some instruction to how can they calculate the price for their need. In little applications the client buy the humidifier in any place without difficulty. In others applications, in applications with bigger dimension the buyer can’t check the prices easily. The client have to call to company and make an appointment. We can reach more people if we make some instruction to how can they calculate the price for their need.
 In our case, there are few brands that sell all stuff for data centers.  The main strategy of the sellers of humidifiers is the internet so do our will be. The internet is the firts place if someone wnat to search for something, this is the fastest way to take the contact between the costumers and us. And last but not least this is the cheapest way to offer our products. But a shop has many advantages like there the customers can see what they want or can ask in live. So the further plan can be that to open a shop. Until we don't have shop we need to offer to deliver our product, but in this way we can reach more costumer. In our case, there are few brands that sell all stuff for data centers.  The main strategy of the sellers of humidifiers is the internet so do our will be. The internet is the firts place if someone wnat to search for something, this is the fastest way to take the contact between the costumers and us. And last but not least this is the cheapest way to offer our products. But a shop has many advantages like there the customers can see what they want or can ask in live. So the further plan can be that to open a shop. Until we don't have shop we need to offer to deliver our product, but in this way we can reach more costumer.
 +
 +{{:humi.gif|}}
  
 In current target Portugal market there are some kinds of humidifier. In current target Portugal market there are some kinds of humidifier.
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 ===Product: Custumer:=== ===Product: Custumer:===
  
-The product is a humidifier done for areas between 80 m2. This humidifier is done with a silent compressor and nozzle that spreading humidity very effectively. The production is conducted in Instituto Superior de Engenharia do Porto by students of the European Semester Project. A young team with innovative ideas.The product was developed for data centers or industrial places that need moisture. How is industrial product, the design is not very relevant but the occupied space(round one square meter), the noise produced (66 db) and autonomy (controlled as desired). The product contains the control with a Web interface to achieve the moisture that is desired as the autonomy that the client wishes. This is a new product with a new brand called "EPS" but it is innovative and dynamic, that is, easily adapts to all types of situations involving fata humidity.+The product is a humidifier done for areas between 80 m2. This humidifier is done with a silent compressor and nozzle that spreading humidity very effectively. The production is conducted in Instituto Superior de Engenharia do Porto by students of the European Semester Project. A young team with innovative ideas.The product was developed for data centers or industrial places that need moisture. How is industrial product, the design is not very relevant but the occupied space(round one square meter), the noise produced (66 dB) and autonomy (controlled as desired). The product contains the control with a Web interface to achieve the moisture that is desired as the autonomy that the client wishes. This is a new product with a new brand called "EPS" but it is innovative and dynamic, that is, easily adapts to all types of situations involving fata humidity.
  
 ( picture of humidifier )  ( picture of humidifier ) 
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 The payment will be facilitated to customer preference. The payment will be facilitated to customer preference.
  
-**Place: Convenience:** +===Place: Convenience:=== 
 + 
 +We want to sale it mainly on the internet and deliver our product freely in portugal and in  world. We planning to sale the product only by ourselves on the internet, we don't want to use other tradeing companies. To do this we will create a website on the internet that can be accessed in four languages​​: Portuguese, Polish, Hungarian and Spanish and we can be visited for all people of world. This way the customer will have access easily to all product data, how to buy and the means of payment is fairly easy, effective and convenient.  
 + 
 +{{:images.jpg|}} 
 + 
 +===Promotion: Communication:=== 
 + 
 +For the sale of our product to take place we need  to disclose it. The main medium is advertising. Not only do we get to each individual person but also the major industries that are likely to buy our product.                         
 + 
 +{{:publicidade.jpg|}} 
 + 
 +Then, for to promote the product will take into account: 
 + 
 +**Portugal** 
 + 
 +  * Advertising mail for industries or institutions that may purchase the product; 
 +  * Participation in fairs and comercial initiatives; 
 +  * Promotion of lectures in various parts of the country for better contact with potential customers by answering questions timely; 
 +  * Preparation of publicity material for distribution. 
 + 
 +**Rest of the world**
  
-(tasks necessary to present the product or service to the consumer so he can buy it and consume it, distribution channels, coverage, varieties, locations, inventory, transportation.)+  * Advertising mail for industries or institutions that may purchase the product; 
 +  * Internet; 
 +  * Competitive discounts to large customers; 
 +  * Participation in fairs and comercial initiatives. 
 +  * {{:1.jpg|}}
  
-**Promotion: Communication:** 
  
-(all communication tasks to promote the consumption of the product or service, sales promotion, advertising, sales force, public relations, direct marketing, advertising, etc..) 

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