Differences
This shows you the differences between two versions of the page.
Both sides previous revisionPrevious revisionNext revision | Previous revision | ||
marketin [2011/05/24 14:22] – [Situational analysis (Market analysis)] fatimaleal | marketin [2011/05/30 16:04] (current) – [Situational analysis (Market analysis)] fatimaleal | ||
---|---|---|---|
Line 3: | Line 3: | ||
==== Introduction ==== | ==== Introduction ==== | ||
- | -introduce new product, who is the backer, set targets to be achieved | + | Under the draft European Project Semester (EPS) at Instituto Superior de Engenharia do Porto that began in March of 2011 was proposed to develop a humidifier whose Isep is the financier has been developed by students from four different countries, Portugal, Poland, Spain and Hungary. |
+ | This marketing plan was developed with the purpose of market research, who would be the maincustomers, | ||
+ | This marketing plan includes a first analysis of the market. This part is the explicit description of the product and the main competitor. | ||
+ | Then will state one of the most important parts of this plan marketing strategy and objectives, tactical marketing programs. | ||
+ | In the last part of the marketing mix that studies the politics of the four p's. | ||
+ | The lack of moisture in certain situations is very harmful to industrial equipment such as data centers but also for health. The thinking in these situations | ||
==== Situational analysis (Market analysis) ==== | ==== Situational analysis (Market analysis) ==== | ||
Line 11: | Line 15: | ||
**Humidifier** | **Humidifier** | ||
- | A humidifier is a appliance that increases humidity. There are many kinds of humidifiers. In our case the product is a humidifier made exclusively for data centers with areas in a range of 80m3 with 2 days being controlled through a web interface. However, depending on the application we will adapt the product with the desired control with or without a graphic interface(GUI).This product was developed with engineering methods. | + | A humidifier is a appliance that increases humidity. There are many kinds of humidifiers. In our case the product is a humidifier made exclusively for data centers with areas in a range of 80m2 with 2 days being controlled through a web interface. However, depending on the application we will adapt the product with the desired control with or without a graphic interface(GUI).This product was developed with engineering methods. |
=== Current Target Market === | === Current Target Market === |