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| marketin [2011/05/30 15:50] – [Introduction] fatimaleal | marketin [2011/05/30 16:04] (current) – [Situational analysis (Market analysis)] fatimaleal | ||
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| Under the draft European Project Semester (EPS) at Instituto Superior de Engenharia do Porto that began in March of 2011 was proposed to develop a humidifier whose Isep is the financier has been developed by students from four different countries, Portugal, Poland, Spain and Hungary. | Under the draft European Project Semester (EPS) at Instituto Superior de Engenharia do Porto that began in March of 2011 was proposed to develop a humidifier whose Isep is the financier has been developed by students from four different countries, Portugal, Poland, Spain and Hungary. | ||
| This marketing plan was developed with the purpose of market research, who would be the maincustomers, | This marketing plan was developed with the purpose of market research, who would be the maincustomers, | ||
| + | This marketing plan includes a first analysis of the market. This part is the explicit description of the product and the main competitor. | ||
| + | Then will state one of the most important parts of this plan marketing strategy and objectives, tactical marketing programs. | ||
| + | In the last part of the marketing mix that studies the politics of the four p's. | ||
| + | The lack of moisture in certain situations is very harmful to industrial equipment such as data centers but also for health. The thinking in these situations our product will be easily adapted to customer needs. | ||
| ==== Situational analysis (Market analysis) ==== | ==== Situational analysis (Market analysis) ==== | ||
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| **Humidifier** | **Humidifier** | ||
| - | A humidifier is a appliance that increases humidity. There are many kinds of humidifiers. In our case the product is a humidifier made exclusively for data centers with areas in a range of 80m3 with 2 days being controlled through a web interface. However, depending on the application we will adapt the product with the desired control with or without a graphic interface(GUI).This product was developed with engineering methods. | + | A humidifier is a appliance that increases humidity. There are many kinds of humidifiers. In our case the product is a humidifier made exclusively for data centers with areas in a range of 80m2 with 2 days being controlled through a web interface. However, depending on the application we will adapt the product with the desired control with or without a graphic interface(GUI).This product was developed with engineering methods. |
| === Current Target Market === | === Current Target Market === | ||
